Next, measure campaign effectiveness during COVID-19. EDDM® postcard postage is as low as $0.1675 per oversized postcard piece. Also known as EDDM®, it allows businesses to target consumers based on their zip codes and USPS® mailing routes, allowing you to mail directly within a certain location. What is Every Door Direct Mail®?:ĭeveloped by the USPS®, this service is best for businesses that want to use geo-targeting. Get started and reach new customers with Direct Mail. Direct Mail campaigns use targeted demographics including income, voter registration, in-house subscriber lists, age, etc. Use an existing client list or purchase a select mailing list.
Start by choosing between two mailing options What is Direct Mail? The mail piece has to be a very specific size - in fact, you can get samples of the Every Door Direct Mail template so you can see what I mean.Ĭreating a Direct Mail or EDDM® marketing campaign can be one of the most effective ways to get your company’s message in front of current and new customers. Full-service EDDM® and Direct Mail can help you reach customers during a time when they’re at home at their hardest to reach.ĮDDM is a way for businesses to mail to every home in a specific area or zip code at a discounted postage rate. Marketing creativity is needed at this time to keep current customers up-to-date while trying to market to a new audience. Our All-in-One platform helps you build and launch marketing campaigns in minutes. Promote your business with Every Door Direct Mail®, Facebook ads, and more.You decide on your message and neighborhood, and we'll take care of the logistics. Every Door Direct Mail (EDDM) service by The UPS Store. Every Door Direct Mail a new way to get the word out to potential customers in nearby or far-reaching neighborhoods.I bet you never thought an EDDM postcard mailing could save your business but you'll see in this video exactly how it can be the piece you've been missing.You can now market to every door in the neighborhood without using labels or specific addresses! It is a new way of marketing your product or service throughout any given area. What is EDDM Advertising EDDM advertising through the United State Postal Service’s EDDM® program makes it easier to send postcards to every door in your chosen area.Have a small business? It’s likely that you’re wondering how your small business will fare financially during this time. COVID-19 has affected much more than our health.
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